Los Angeles, CA – September 10th, 2024 – Objective, Investment Banking and Valuation (“Objective”) is excited to announce the expansion of its services to include a dedicated Health & Wellness area if expertise within its Consumer Practice. This new focus will be spearheaded by Vice President Jack Freeman alongside the growing consumer team of Carl Miller, Alfredo Barreto, and Ben Stenson.
Jack Freeman brings nearly a decade of investment banking expertise to Objective, with a proven track record in leading M&A transactions across diverse sectors. His experience in collaborating directly with business owners and C-suite executives, coupled with his role in completing over two dozen high-profile transactions, underscores his ability to drive strategic growth. Additionally, Mr. Freeman’s skills in integrating innovative technology solutions and managing junior banker programs enhances Objective’s ability to deliver tailored strategies for clients. “Jack’s forward-thinking approach is pivotal to driving growth within Objective’s Health & Wellness Area of Expertise,” says Carl Miller, Managing Director at Objective’s award-winning Consumer Practice.
The U.S. wellness market is currently valued at an estimated $480 billion and is growing at a rate of 5 to 10 percent annually.1 The Health & Wellness sector is experiencing a resurgence, with the largest portion of M&A activity concentrated in the CPG, personal care, and sports & fitness spaces. “The Health & Wellness market is highly fragmented, with many companies adopting growth strategies like M&A, and strategic investments to strengthen their positions. In the U.S. alone, thousands of middle-market companies are navigating this competitive landscape, with Southern California being a key hub,” adds Alfredo Barreto Jr., who recently joined the Objective Consumer Practice, as Managing Director, further strengthening Objective’s leadership in advising middle-market companies.
As market momentum in Health & Wellness continues to build, Objective remains committed to providing exceptional sell-side M&A advisory and valuation services to meet the evolving needs of its clients through its Investment Banking Group and Valuation Group. This expansion into the Health & Wellness space reflects Objective’s dedication to staying at the forefront of industry trends and delivering unparalleled value.
Objective’s Areas of Expertise are supported by thought leadership, demonstrated through our comprehensive industry update reports. For more detailed insights and the latest updates in Health & Wellness, visit our content hub at: https://www.objectiveibv.com/content-hub.
1 McKinsey & Company, “ The trends defining the $1.8 trillion global wellness marketing in 2024”
About Objective Investment Banking and Valuation
Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. Within our industry practices we offer an investment banking group providing sell-side advisory, and a full-service valuation group providing tax compliance, financial reporting, transaction opinion, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Learn more and find additional resources at objectiveibv.com.
