Cathy Cao is the Vice President of Marketing at Objective, bringing over 12 years of experience in marketing and communications. She specializes in end-to-end marketing functions for new market penetration and growth, with a focus on financial services firms. Cathy combines storytelling with data analytics and MarTech to drive successful campaigns and coach marketing teams.
Prior to joining Objective, Cathy held Marketing leadership roles at Olive Tree Holdings, Meridian Capital Group, and Compass. At Olive Tree, she established their digital agency, which specialized in go-to-market strategy and product launches. This contribution played a significant role in the company’s growth from $250 million in assets under management (AUM) to $1.8 billion in AUM. At Compass, she scaled the marketing platform for Real Estate agents from 60 to 3000 agents over four years.
Cathy is driven by a deep passion for empowering individuals to expand their digital marketing expertise and has taught Digital Marketing bootcamps at General Assembly and Workforce Institute. Cathy graduated from the University of Michigan with a BA in Arts & Ideas. She is actively involved in non-profit advisory boards, having served as the past Communications chair for NY+Acumen and Nomi Network.
