Chanie Smith 

Marketing Operations Manager
Chanie Smith - Objective-Team-Headshots-

Chanie Smith serves as the Marketing Operations Manager and is responsible for leading marketing strategy and execution. Mrs. Smith oversees strategic planning, directs digital marketing initiatives, manages brand identity, and leads public relations efforts. 

Prior to Objective, Chanie most recently served as the Marketing Manager and subsequently the Director of Operations at Poptik Agency, a growth stage marketing agency who specialized in SubOptic IP in industries including Consumer Products, Technology, and High Security & Currency. During her time in that role, she advised overall company and industry specific strategy, contributed to product development, and oversaw brand management. While at Popitk, Ms. Smith was able to manage projects in a variety of verticals for clients such as Spacecode, Mattel, and 3SMK. 

Chanie began her professional career once graduating from California State University Chico with a Bachelor of Science in Business Administration, a concentration in Marketing, and a Minor in International Studies. In order to achieve her minor, she spent a year of her college career in Den Haag, Holland studying international business and policy. She now utilizes her love of travel and golf in both her personal and professional life. 

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