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Dee Heffernan 

Chief Marketing Officer (CMO)
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Dee serves as the Chief Marketing Officer (CMO) at Objective, bringing with her nearly two decades of expertise in the marketing and communications sector. Over the years, she’s engaged with diverse organizations ranging from global giants and educational establishments to nimble startups and local businesses. Known for her strategic, hands-on leadership style, Dee excels in sculpting high-performing teams that consistently deliver growth across varied initiatives. Her extensive skill set spans corporate strategy, integrated marketing, digital transformation, CRM, brand strategy & development, and product and service innovation in both B2B and B2C landscapes. 

Drawing from her rich experiences in consulting, agency settings, and in-house roles for startups and small businesses, Dee provides steady leadership to Objective’s team. She invests time in truly understanding both our team and our clients’ needs, formulating strategies that help us craft content and brand experiences that are relevant and valuable for our clients and partners. 

Dee holds an Honors BA from the University of Chicago, where she played point and shooting guard for the women’s varsity basketball team.  When she’s not at work, Dee can be found enjoying nature, travel, hobby carpentry, and the occasional game of HORSE with her family. 

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