Brandon Firby is a Director of Growth & Business Development for the Valuation Advisory Services Group, focused on originating new business opportunities, building strategic referral networks, and growing Objective’s community of business owners, private equity firms, VC firms, and family offices. With a background spanning wealth management, private markets, and financial advisory, Mr. Firby brings a relationship-driven approach to sourcing opportunities and developing long-term client partnerships.
Before joining Objective, Mr. Firby served as Director of Business Development at NOW CFO, where he built and expanded referral networks with CPA firms, private equity groups, and financial institutions to generate new client opportunities. Earlier in his career, Mr. Firby was a Private Equity Advisor & Investor Relations professional at Paulson Investment Company in Beverly Hills, where he originated and closed investment opportunities across public and private markets, including PIPEs, Reg D offerings, IPOs, and secondary transactions across sectors such as biotech, defense, and energy. He previously served as a Financial Advisor at Merrill / Bank of America, providing investment planning and portfolio management to affluent and high-net-worth clients while growing his practice through strategic referrals and market outreach.
Mr. Firby holds the Securities Industry Essentials (SIE), Series 7, and Series 66 licenses and is a Chartered Retirement Planning Counselor (CRPC). He studied Banking & Financial Institutions at Sam Houston State University.