Case Study | Sale of Grasp Technologies

Share This Post

Objective, Investment Banking & Valuation (“Objective”), an award-winning middle market investment banking and valuation firm, is pleased to announce that it served as the exclusive financial advisor to Grasp Technologies on it’s sale to Waverock Software Holdings, LLC.

Headquartered in Columbus, Ohio, Grasp Technologies was among the first to offer a comprehensive travel data normalization and analytics solution that combined powerful features, such 3rd party hotel data verification and reconciliation, with a highly configurable data visualization and reporting engine. Since its founding in 1996, Grasp Technologies has been at the forefront of data management innovation in the travel industry and today is also enabling innovation in travel related payments utilizing virtual credit cards.

Case Study Details

    Business Overview & Owner Objectives

    • Grasp Technologies provides a data management, analytics, and reporting SaaS platform to the travel industry enabling Fortune 500 companies to make impactful decisions using their corporate travel data.

    • The Owners had run a disappointing & unsuccessful sale process several years prior. GRASP continued to receive periodic unsolicited acquisition interest.

    • The Owners wanted to explore sale options and maximize the outcome in a successful sale transaction.


    • Objective developed a compelling business case and financial model outlining the benefits of an acquisition by the highest-fit acquirers.

    • Objective engaged a targeted group of acquirers and received strong interest from multiple acquirers.


    • Many investors at the time of the transaction still harbored increasingly unfounded concerns regarding the future of the corporate travel industry. However, Grasp’s revenue remained strong and Grasp was experiencing consistent growth while launching new lines of business.

    • Objective used a data-driven approach, including performing customer cohort analysis and detailed revenue projections, to empirically demonstrate that GRASP’s business was exceptionally strong and positioned for further growth.


    • Negotiated with multiple acquirers achieving a premium valuation with the highest fit acquirer, Waverock Software.

    • The Owners achieved significant liquidity and the founder transitioned to a board leadership role.


    If you would like to discuss your own transaction goals contact the Managing Directors from our Technology Practice, or reach out at (800) 849-7010 or [email protected] to be directed to the appropriate team member.


    The above testimonials may not be representative of the experience of other customers and past performance is not a guarantee of future performance or success.

    This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person. Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.

    More Posts