NRC Health and Practicing Excellence Form Strategic Alliance

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Objective Capital Partners Acted as Financial Advisor to Practicing Excellence

San Diego, CA- September 25, 2017 – Objective Capital Partners, a leading M&A investment banking firm specializing in middle market M&A, healthcare & life sciences and valuation advisory services, is pleased to announce the successful closing of one of its advisory engagements with Practicing Excellence upon its strategic alliance with and investment from NRC Health. Practicing Excellence, the developer of an online skill-building platform, connects clinicians to practical, evidence-based, colleague-tested tools designed to enhance the delivery of patient care and improve the overall physician experience.

Bringing NRC Health and Practicing Excellence together provides immediate benefit for physicians, the patients they care for, and the organizations they work with. Objective Capital Partners acted as financial advisors to Practicing Excellence. Financial terms of the deal were not disclosed.

About Practicing Excellence

Founded by nationally recognized physician leaders, Practicing Excellence specializes in helping organizations optimize the clinician experience – a requisite step to improving care. Their organizational solutions, team tools and individual interventions address the root causes of physician burnout, improve clinician wellness and drive results in patient care, team performance, quality and safety. Additional information on Practicing Excellence is available at

About NRC Health 

NRC Health (NASDAQ: NRCIA and NRCIB) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses, and staff for 35 years. The Company’s empathetic heritage, proprietary methods, and holistic approach enable their partners to better understand the people they care for and, in turn, design experiences that inspire loyalty and trust. Additional information on NRC Health is available at

About Objective Capital Partners

Objective Capital Partners is a leading M&A investment banking firm whose Principals have collectively engaged in more than 500 successful transactions serving the transaction needs of growth stage and mid-size companies. The executive team has a unique combination of investment banking, private equity, and business ownership experience that enables Objective Capital Partners to provide large enterprise caliber investment banking services to companies.  The firm focuses on middle market M&A and capital raise activities for companies with enterprise values between $10-100 million, healthcare & life sciences and valuation advisory services. The firm’s industry expertise includes software and hardware technology, life sciences, business services, IT services, healthcare services, biotech, consumer products and specialized manufacturing. Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. The Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities. Additional information on Objective Capital Partners is available at


The above testimonials may not be representative of the experience of other customers and is no guarantee of future performance or success. This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person.

Objective Capital Partners Contact:

Mandy F. Woods

Business Office Manager

Objective Capital Partners

Tel: 858-208-3442

[email protected]

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