Objective Capital Partners Advises Sale of Myers Media Group to Resurgent Capital Partners

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San Diego, CA, February 4, 2021 — Objective Capital Partners, a leading middle market valuation and investment banking firm, is pleased to announce that it served as the exclusive financial advisor to Myers Media Group, LLC in their sale to Resurgent Capital Partners, a leading operations-focused lower middle market private equity firm. Myers Media Group is a provider of data driven software products for improving the visibility of eCommerce websites with clients that include large enterprise level brands.


Myers Media Group helps enterprise level brands gain a competitive advantage through large-scale data driven technologies and strategies. Myers was founded in 2007, and is based in San Diego, CA. Some of Myers notable clients include Expedia, Travelocity, Staples, and Advance Auto Parts, with many more not noted. Myers Media Group offers multiple digital marketing technologies, with supporting services, to help top Internet brands in highly competitive verticals reach their broadest market share.


“Objective was the right partner to support us in this endeavor. I was very pleased with how Objective drove the process and helped us to navigate the challenges we needed to overcome to complete a deal. The selection of Resurgent Capital offers us the capital and operational expertise we needed to grow as we broaden our focus,” stated Wayland Myers, Founder and CEO of Myers Media Group.


“We are excited to assist the Myers Media team in finding them a partner that will support continued growth and success,” said Channing Hamlet, Managing Director of Objective.


“We are excited to partner with Wayland and the rest of the Myers Media Group’s team and customers. We look forward to expanding the company’s reach in the automotive dealership, travel, home improvement services and other enterprise markets,” stated Dan Tamkin, Co-Founder and Managing Director of Resurgent Capital Partners.


About Objective Capital Partners

Objective Capital Partners, LLC (www.objectiveibv.com) is a leading investment banking and valuation firm offering M&A Advisory and Valuation Advisory Services for lower middle market companies, specializing in transactions valued at $20-75MM. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and 1,000 business valuations within its five practice groups: Business Services, Consumer, Healthcare & Life Sciences, Manufacturing & Distribution, and Technology. Objective is tenaciously invested in providing world-class, sectorfocused advisory services aligned with its clients’ objectives. For more information, please visit www.objectiveibv.com. 


About Myers Media Group

Myers Media Group (www.myersmediagroup.com) provides data-driven digital marketing solutions for top Internet brands around the world. For clients like Expedia, Advance Auto Parts, Sears, GrubHub, and Travelocity, our technologies & tactics have achieved proven results for over a decade, through all Google updates, and in the most competitive organic and paid search markets. Myers Media Group’s Macrotrend™ Platform includes multiple digital marketing technologies, with supporting services, to help top Internet brands in highly competitive verticals reach their broadest market share. While specializing in organic search, MMG’s platform also provides a strong foundation for SEM, Email marketing and social media channels to succeed. Find out more at www.macrotrend.co.


About Resurgent Capital Partners

Resurgent Capital Partners (www.resurgentcp.com) is a leading operations-focused private equity firm focused on the lower middle market. Resurgent looks to acquire middle and lower middle market businesses in the technology, business services, transportation and consumer spaces. The firm has deep operating and restructuring expertise and looks for opportunities to apply its network of executive talent and/or technology expertise to both performing and turn-around assets. Resurgent is headquartered in Los Angeles, California. More information is available at www.resurgentcp.com.


For Immediate Inquiries:

Channing Hamlet headshotChanning Hamlet

Managing Director

(310) 570-2721

[email protected]



The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success. 

This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person.  Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.

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