Objective, Investment Banking & Valuation Advises Sale of Kindred Bravely to TZP Group

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San Diego, CA, April 26, 2021 — Objective Capital Partners LLC d/b/a Objective, Investment Banking & Valuation, a leading middle market investment banking and valuation firm, is pleased to announce that it served as the exclusive financial advisor to Kindred Bravely in its sale to TZP Group, a private equity firm focused on investments in lower-middle-market consumer and business services companies. Kindred Bravely (“Kindred Bravely” or the “Company”) is a digitally-native, direct-to-consumer brand focused on basics apparel for pregnant and nursing mothers. The Company provides a wide range of product offerings that include bras, underwear, loungewear, sleepwear, and apparel amongst other items, and are created with the purpose of providing comfort and functionality. Kindred Bravely has experienced rapid growth in the last several years, and has created a devoted customer base and a community of mothers who support and encourage each other throughout their motherhood journey.


Kindred Bravely was founded in 2015 by Deeanne and Garret Akerson after seeing a need in the market during their own pregnancy. The Company is expected to flourish with TZP as a partner by gaining access to additional expertise in the direct-to-consumer space, greater resources to penetrate new social media markets, and the ability to enter the mass retail and international markets.


“We are delighted to have helped the Akersons and the Kindred Bravely team achieve this exciting next step in their growth trajectory.  TZP Group will be the ideal partner for them to continue to accelerate and scale growth, and to bring their products to mass retail,” said Carl Miller, Managing Director at Objective, Investment Banking & Valuation and the execution lead on the Kindred Bravely transaction. “We are grateful to have had the opportunity to contribute our efforts to this successful transaction outcome.”


“Kindred Bravely is an impressive brand with a loyal following that has seen tremendous growth over the last several years. We look forward to supporting their rapid growth and partnering with the Kindred Bravely team to continue to provide comfortable and functional apparel to mothers everywhere,” said Dan Gaspar, Partner at TZP Group.


“It was such a pleasure to work with everyone on the Objective Capital Partners team and we couldn’t be happier with the outcome,” said Garret Akerson, Owner and Co-Founder of Kindred Bravely.


“Kindred Bravely represents the quintessential middle-market business and ownership that GHJ enjoys working with. We are honored to have assisted them with this next step in their personal and professional journey.” said Anant Patel, Partner, Advisory Services and TAS Practice Leader for GHJ. GHJ is an accounting, tax and consulting firm.


About Objective, Investment Banking & Valuation

Objective, Investment Banking & Valuation is a leading investment banking and valuation firm offering M&A Advisory and Valuation Advisory Services for lower middle market companies, specializing in transactions valued at $20-75 million. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and 1,000 business valuations within its five practice groups: Business Services, Consumer, Healthcare & Life Sciences, Manufacturing & Distribution, and Technology. Objective is tenaciously invested in providing world-class, sector-focused advisory services aligned with its clients’ objectives. For more information, please visit www.objectiveibv.com.


About Kindred Bravely

Kindred Bravely is a digitally-native, direct-to-consumer maternity and breastfeeding basics apparel brand focused on providing comfortable and functional clothing, thoughtfully crafted for soon-to-be/new mothers. Founded in 2015 by husband and wife Deeanne Akerson and Garret Akerson, with a fully remote workforce since inception, Kindred Bravely is an award-winning brand built on comfort with five utility patents and specifically designing all products to maximize fit and functionality. Kindred Bravely products are available to consumers at www.kindredbravely.com.


About TZP Group

TZP Group, a multi-strategy private equity firm managing approximately $2.0 billion across its family of funds including TZP Capital Partners, TZP Small Cap Partners, TZP Strategies and TZP Strategies Acquisition Corp., is focused on control, growth equity and structured capital investments in business services and consumer companies. Founded in 2007, TZP targets companies with solid historical performance and sustainable value propositions and aims to be a “Partner of Choice” for business owners and management teams. TZP seeks to invest primarily in closely-held, private companies in which the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. TZP leverages its investment professionals’ operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation. For more information, please visit www.tzpgroup.com.


About GHJ

GHJ is an accounting and advisory firm that specializes in nonprofit, food and beverage, entertainment and media and health and wellness companies. Previous recipient of the Los Angeles Chamber of Commerce Employee Champion For Life Work Harmony Award and named a “Best Places to Work” by the Los Angeles Business Journal eight times since 2008, GHJ is passionate about helping clients and its people #BeMore by focusing on building thriving businesses and creating a better future.

GHJ works as a business advocate for its clients — providing personalized service and building long-term relationships to help position our clients for growth. Through its affiliation with HLB International, a global network of independent professional accounting firms and business advisers, GHJ is able to partner with other top firms across major cities throughout the U.S. and the world. GHJ’s audit, tax and advisory teams leverage the HLB network to better serve its clients and give clients access to member firms in over 158 countries across the globe and over 775 offices worldwide.

Also ranked as a top-20 largest accounting firm on the Los Angeles Business Journal’s Book of Lists, GHJ has 15 partners and more than 160 staff members that serve over 3,000 clients. GHJ is a member of the American Institute of Certified Public Accountants (AICPA), the AICPA Governmental Audit Quality Center (GAQC), the California Society of CPAs and the California Association of Nonprofits (CalNonprofit).


For Immediate Inquiries:

Channing Hamlet headshotChanning Hamlet

Managing Director

(310) 570-2721

[email protected]



The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success. 

This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person. Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.



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