Objective, Investment Banking & Valuation Advises on Sale of Beacon Mobile to DRB®

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San Diego, CA, December 12, 2022 — Objective, Investment Banking & Valuation, a leading middle market investment banking and valuation firm, is pleased to announce that it served as the exclusive sell-side advisor to Beacon Mobile LLC, a mobile software solutions provider in the car wash industry, in its sale to DRB®, a leading provider of software and hardware innovations to the car wash industry. DRB® is an operating company of Vontier Corporation (NYSE: VNT), a global industrial technology company focused on smarter transportation and mobility. The acquisition provides DRB® customers with a cloud-based solution to manage their car wash memberships, and allows Beacon Mobile to leverage the more robust resources of a large public company to continue to innovate the Beacon Mobile platform.

Beacon Mobile is a leading Software as a Service (SaaS) native mobile app platform for the car wash industry, and its solutions have helped car wash operators around the world to drive more revenue into their businesses through their growing collection of app-based sales and marketing features. By delivering a fully branded iOS and Android app to a car wash operator that is packed with features designed to enhance the customer journey, Beacon Mobile has unlocked tremendous value for these businesses and enabled them to interact with their customers in new and novel ways. Additionally, the company has been laying the foundation for future technologies that will further disrupt the car wash industry in terms of in-vehicle software. Their services offerings include a large portfolio of innovative customer-facing solutions such as branded car wash mobile apps, VoiceWash, SmartWashClub, and the Facebook Messenger Wash Bot.

Alan Nawoj, CEO and Founder of Beacon Mobile said, “We are thrilled with the outcome of this transaction, and grateful for the invaluable efforts of Objective throughout the sale process. We feel DRB® is the ideal partner and strategic acquirer of our company because of the mutual benefits we will provide each other and our customers. This relationship allows Beacon to leverage the stability and resources of DRB® and Vontier. Both parties in this partnership are committed to continuing to develop and innovate the Beacon Mobile platform to provide our customers with even greater benefits moving forward.”

“We are proud to have helped Alan and the Beacon Mobile team achieve this next step in their growth trajectory. DRB® will be the ideal partner for them to continue to accelerate growth and further innovate their product offerings,” said Michael Kim, Managing Director at Objective, Investment Banking & Valuation and the Technology Practice Group leader. “We are grateful to have had the opportunity to advise Beacon in this transaction.”

About Objective, Investment Banking & Valuation
Objective, Investment Banking & Valuation is an internationally recognized investment banking and valuation firm serving middle market companies. Our Investment Banking Group primarily focuses on sell-side transactions within its five industry practice groups: Business Services, Consumer, Healthcare & Life Sciences, Manufacturing & Distribution, and Technology. Objective is tenaciously invested in providing business owners world-class, sector-focused advisory services solely focused on their objectives. Select recent recognitions include Technology Deal of The Year 2022, Technology Deal of The Year 2021, and Boutique Investment Banking Firm of The Year 2021 by the M&A Advisor. For more information, please visit www.objectiveibv.com.

About Beacon Mobile
Beacon Mobile LLC is a leading mobile technology innovator in the car wash industry with a software platform that enables car wash owners to increase their profits, improve their customer experience, integrate their systems and build more loyal, long-term customers. Beacon Mobile’s flagship offering is its branded native car wash mobile app platform, which allows a car wash operator to have their own highly polished branded mobile app for iOS and Android that is packed with an array of sales and marketing features that continues to grow. The company is also actively working on complementary, cutting-edge solutions for the car wash industry, including patent-pending in-vehicle software solutions, such as Smart Wash Club, and voice activation with VoiceWash. Beacon Mobile LLC proudly serves hundreds of car washes all over the world.

For Immediate Inquiries:

Trever Acers - Objective-Team-HeadshotsTrever Acers

Managing Director, Technology Practice

[email protected]


The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success. 

This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person. Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.


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