Los Angeles CA, (October 02, 2024) — Objective, Investment Banking & Valuation (“Objective”), an award-winning middle market investment banking and valuation firm, is proud to announce its role as the exclusive sell-side advisor in the sale of Sterndahl Enterprises, Inc (“SEI”) to Frontline Road Safety Group (“Frontline”), a portfolio company of The Sterling Group. The acquisition marks a significant expansion for Frontline into Southern California and further strengthens Frontline’s portfolio in the pavement marking sector.
Founded in 1980, SEI is a leading provider of traffic safety services, specializing in striping, traffic control, and road safety solutions across Southern California and neighboring regions. With a strong reputation built over four decades, SEI has become a key operator in the region and is known for delivering high-quality, timely services to state agencies, municipalities, and private contractors. SEI boasts a substantial backlog of awarded contracts, positioning it as a vital player in large-scale infrastructure projects.
This acquisition allows Frontline Road Safety Group, a portfolio company of The Sterling Group, to expand its offerings in the pavement marking sector. The partnership will create synergies that enhance Frontline’s footprint across key U.S. markets, leveraging SEI’s expertise and equipment to further develop Frontline’s comprehensive suite of road safety services.
“We are thrilled to have partnered with Objective as our exclusive sell-side advisor. Their deep understanding of our industry, combined with their dedication and strategic guidance throughout the process, ensured a successful outcome that aligns with Sterndahl’s long-term goals. We’re confident that this partnership with Frontline will allow us to continue delivering exceptional traffic safety solutions while expanding our reach across key markets,” said Chip Sterndahl, CEO of Sterndahl Enterprises, Inc.
“We are pleased to announce the addition of Sterndahl Enterprises to the Frontline family. This marks our 19th partnership/acquisition, and we could not be more pleased to have another leader in the striping industry join the team. This is a great addition to our existing west coast operations and continues our expansion in California. On behalf of the entire Frontline team, we warmly welcome Sterndahl Enterprises,” said Mitch Williams, CEO of Frontline Road Safety Group.
“The acquisition of SEI represents an exciting opportunity for both companies,” said Carl Miller, Managing Director at Objective. “Sterndahl’s extensive history of excellence and innovation in pavement marking, combined with Frontline’s commitment to delivering high quality critical safety and marking services across the U.S., will undoubtedly create lasting value in the market.”
About Sterndahl Enterprises, LLC.
Sterndahl Enterprises, Inc. (“SEI”) is a full service striping, stripe Removal & traffic control company. Founded in 1980 SEI is one of the largest companies involved in the Traffic Safety Industry in Southern California. SEI specialize in major freeway, highway, and airport construction and rehabilitation projects as well as smaller local projects.
About Frontline Road Safety Group
Frontline Road Safety Group is the largest provider of pavement marking services in the United States through the many best-in-class operating companies we feature in our portfolio. With deep operational leadership, technical expertise, and a premium quality of execution, we provide pavement marking solutions at national scale that include the benefits of local service, expertise, and execution. Join our team of suppliers and become a part of our dedication to excellence.
About Objective Investment Banking and Valuation
Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. Within our industry practices we offer an investment banking group providing sell-side advisory, and a full-service valuation group providing tax compliance, financial reporting, transaction opinion, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Learn more and find additional resources at objectiveibv.com.
Disclosures
The above testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person. Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.
