Benchmarking Churn vs Sales Growth vs Enterprise Value: What PropTech Founders Need to Know Before Selling
The New Mandate: Revenue Durability Over User Growth The SaaS landscape has shifted and it’s especially true for Proptech. Where the market once rewarded rapid expansion, today’s financial and strategic acquirers reward efficiency, predictability, and the ability to retain customers through market cycles. In 2025, customer retention is not just proof of product-market fit, it […]