How to Calculate Your Business’s Value in 2024

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Calculating the value of a business in 2024 isn’t an easy task. With so much economic uncertainty across the globe, currency values rapidly changing, and inflation hitting highs not seen in decades, it’s like navigating a minefield. This article will show you how to calculate the value of a business with ease. 

Key Factors Influencing Business Value in 2024

Economic Trends: Inflation & Interest Rates

As we look out to 2024, inflation and interest rates will be key drivers of business valuation. Post-pandemic inflation is rising, and interest rates are likely to remain low. When valuing a business, you’ll need to think very specifically about how inflation will increase or lower costs across all elements of your operation.

Global Economic Uncertainties

Given the­ current world’s financial unpredictability, it’s crucial for business evaluations to ke­ep pace with change. In a fluctuating marke­tplace with changing factors, static evaluation methods won’t cut it. It’s important to ke­ep an eye on things such as supply chain issues and political strife which could upset the long-term profits of a company, thus hindering company valuation.

Emerging Trends

Businesses successful in areas like AI and data analytics might be worth more, as these are in-demand services at the top of the market’s priorities right now. That’s not only for businesses who offer services in the area of AI or emerging tech, though. It’s also relevant to companies in other sectors who utilize emerging tech to streamline product delivery, manage supply chains, or stick levels – this shows potential investors that the company is at the forefront of emerging trends and also displays a savvy approach to cost reduction.

Industry-Specific Factors

Companies that predominantly operate in industries that could see unpredictable growth over the long term are likely to see the impact in terms of a valuation. For example, sustainable energy generation is likely to see large scale growth, whereas, investing in the traditional energy sector might not be the best long term strategy.

Valuation Methods Overview

To determine a business’s value accurately, explore three fundamental valuation methods; income approach, cost approach, and market approaches.

1. Income Approach

This method centers on the revenue-generating potential of a company. It gauges value by predicting the future cash flows a business is likely to produce, which include cash earnings, cost reductions, tax benefits, and sale proceeds. These cash flows are then discounted to their present value using a discount rate that accounts for the risk-free rate of using funds, anticipated inflation, and specific investment risks. Typically, the chosen discount rate mirrors the returns from other comparable investments in terms of quality, type, and risk level.

2. Cost Approach

This method assesses the value of an asset based on the cost to reconstruct or replace it with another of similar utility. When used to evaluate equity interests in businesses, the value is derived from the combined fair value of the company’s individual assets. 

This process involves revising the business’s balance sheet to reflect the fair value of its assets and liabilities instead of their book values. This adjusted balance sheet represents a 100% ownership interest in the company. This cost approach is commonly employed for valuing holding companies or businesses that are capital-intensive. However, it may not be suitable for companies with substantial intangible assets or those that lack significant liquidation value.

3. Market Approach

This approach determines the value of an asset or business by examining recent sales or offerings of similar investments or assets. In the valuation of equity interests, it considers the financial health and operational performance of the entity being appraised in comparison to similar publicly traded companies. This comparison takes into account economic, environmental, and political factors that may affect these entities, viewing them as viable investment alternatives. The market approach employs one or both of the following methods:

• Guideline Public Company Method (“GPCM”): This method involves comparing the subject entity to similar publicly traded companies. In applying this method, valuation multiples are: (i) derived from the historical or projected operational data of selected guideline companies; (ii) evaluated and/or adjusted to reflect the strengths and weaknesses of the subject entity compared to these companies; and (iii) applied to the relevant operational data of the subject entity to derive a valuation.

• Guideline Transactions Method (“GTM”): This method calculates valuation multiples based on actual sales transactions in the relevant industry of the subject entity or closely related industries. These multiples are then adjusted and applied to the operational data of the subject entity to estimate its value.

Step-by-Step Guide to Calculating Your Business’s Value

Step 1: Separate the asset and business values of a firm

Note that the average error is to equate asset value with business value. These could be independent systems that should be analyzed separately. The business encompasses all assets that are used operationally and contribute to revenue generation. All non-operating assets should be split out. 

The plane you bought for tax purposes and those single yearly trips to the company retreat?

You should separate that value out.

Step 2: Assess profitability

Valuate your business based on core earnings. Consider present value and future potential by reviewing current profitability as well as projected growth. Emphasize net income that measures continuing
operations by excluding one-time gains or losses.

Step 3: Comprehensive valuation factors

  1. Multiples – Use research comparables to customize the multiple on risk, size, and industry. Consider historical and projected earnings.
  2. Profitability adjustments – Normalize earnings to overcome variabilities and represent recurring operations.
  3. Benchmark peers to tailor multiples. Adjust for one-time events. Incorporate earnings history and forecasts.

Step 4: Calculate Business Value

  • Net Income is calculated by subtracting total expenses from the gross profit to determine bottom-line earnings.
  • Pick a Multiple – Examine analogous multiples to pick an appropriate mid-single-digit multiple.
  • Analyze Market Dynamics – Outline the key market factors impacting future trends in profitability.
  • Estimate Growth – Use market use of reasonable estimates as examples

Step 5: Market Valuation as a Guide

Consider valuation as a landmark, not an ultimate answer. Use valuation to anchor negotiations but remain flexible because there are always new variables that arise in real time – valuations are always an estimate rather than a hard limit. Remember, some people’s willingness to pay is different that others. Financial, strategic, and opportunistic buyers have different ways of looking at what a group of assets is worth!

Common Mistakes to Avoid in Valuation


  • Mistake: Failure to normalize a business’s earnings is when seasonality or one-off expenses can make it difficult to understand a business’s true earnings from its normal operations.
  • What to Do: Isolate non-recurring items like seasonality or non-recurring costs or revenue and adjust earnings accordingly.

Growth Considerations

  • Mistake: The future potential is overlooked, which results in undervaluation.
  • What to Do: Consider projections based on market trends and outcomes.


  • Mistake: Using outdated data that produces inaccurate valuations.
  • What to Do: Make use of recent financial statements, market research, and industry studies.

Industry Factors

  • Mistake: Overlooking dynamics that apply to particular sectors could undervalue the growth potential.
  • What to Do: Look at similar businesses that have been sold in the same industry and understand their valuation methods and adjustments for industry factors.


Knowing a company’s value is crucial if you want to sell or invest in a business. You can always reach out to professional advisors if you are still unsure of how to do this.


What are the most reliable methods for valuing a business in 2024?

Profits and assets are the most reliable method when you want to make a business valuation on your company. 

How do market trends affect business valuation?

Market trends have the power to profoundly impact consumer behavior, as well as overall business decisions. For example, companies that are currently adopting AI technology are likely to see an overall increase in value as this type of technology is currently trending in the market.

Can I value my business independently, or should I consult a professional?

You can evaluate your business on your own, but it can be quite a complicated process and having a professional to assist can help you get the most out of your sale. Feel free to contact us for more information and ask any questions about valuing your business with Objective.


This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person. Securities and investment banking services are offered through BA Securities, LLCMember FINRASIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.

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