Los Angeles, CA – March 13, 2026 – Objective, Investment Banking & Valuation (“Objective”), a leading middle-market investment banking and valuation firm, announced that Brandon Firby has joined the firm as Director of Growth & Business Development within its Valuation Advisory Services Group, supporting the continued national expansion of the practice.
Firby will focus on originating new business opportunities, expanding strategic referral networks, and strengthening Objective’s relationships with business owners, private equity firms, venture capital firms, and family offices across the country.
The appointment builds on Objective’s momentum following the national expansion of its Valuation Advisory Group under the leadership of Managing Director Jordi Pujol, CFA, a strategic initiative launched to extend the firm’s valuation capabilities to clients and referral partners nationwide.
“Brandon brings a relationship-driven approach and a strong track record of developing partnerships across the financial advisory ecosystem,” said Jordi Pujol, CFA, Managing Director and leader of Objective’s Valuation Advisory Services Group. “As we continue to grow our national footprint, his experience working closely with advisors, the investor community, and business owners will help expand our reach and deepen our network of strategic referral partners.”
Firby brings experience spanning wealth management, private markets, and financial advisory. Prior to joining Objective, he served as Director of Business Development at NOW CFO, where he developed and expanded referral partnerships with CPA firms, private equity groups, and financial institutions to generate new client opportunities.
Earlier in his career, Firby worked as a Private Equity Advisor and Investor Relations professional at Paulson Investment Company, where he originated and executed investment opportunities across public and private markets, including PIPEs, Regulation D offerings, IPOs, and secondary transactions across sectors such as biotech, defense, and energy. He began his career as a Financial Advisor at Merrill / Bank of America, advising affluent and high-net-worth clients on investment planning and portfolio management while growing his practice through strategic referrals and market outreach.
“Objective has built a reputation for delivering institutional-quality valuation work with the responsiveness and efficiency of an expanding firm,” said Firby. “I’m excited to help expand the firm’s network of advisors, investors, and business owners and support the continued growth of the Valuation Advisory Services group nationwide.”
Objective’s valuation professionals support private company owners, private equity-backed portfolio companies, and a wide range of referral partners, including attorneys, fractional CFOs, fund managers, and M&A professionals, who rely on independent valuations for financial reporting, tax compliance, transactions, and strategic planning.
About Objective Investment Banking and Valuation
Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. Within our industry practices we offer an investment banking group providing sell-side advisory, and a full-service valuation group providing tax compliance, financial reporting, transaction opinion, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Learn more and find additional resources at objectiveibv.com.
Disclosure
This news release is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities. While the information provided herein is believed to be accurate and reliable, Objective Capital Partners and BA Securities, LLC make no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. All information contained herein is preliminary, limited and subject to completion, correction or amendment. It should not be construed as investment, legal, or tax advice and may not be reproduced or distributed to any person. Securities and investment banking services are offered through BA Securities, LLC Member FINRA, SIPC. Principals of Objective Capital are Registered Representatives of BA Securities. Objective Capital Partners and BA Securities are separate and unaffiliated entities.
